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Wolverine appoints Angelo Ng as first CMO

19
Oct '19
Angelo Ng. Pic: PRNewsfoto/Wolverine World Wide, Inc
Angelo Ng. Pic: PRNewsfoto/Wolverine World Wide, Inc
Wolverine has announced the addition of veteran merchandising and branding expert Angelo Ng as the company’s first-ever chief merchant officer. With a commitment to service and product excellence, Wolverine is a leading marketer and licensor of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel.

Ng brings more than 25 years of merchandising, sourcing and marketing experience from a variety of respected apparel, footwear, and accessories brands. Over the course of 18 years, Ng held multiple merchandising roles of increasing responsibility for both the Levi’s and Dockers brands in Europe, America, and Asia. Most recently, he served as vice president of Levi’s men’s, collections, collaborations, and accessories merchandising. Prior to joining Levi’s, Ng held various managerial roles in both merchandising and sourcing at Nike Europe, according to Wolverine.

In this newly created role, Ng will lead the merchandising growth strategy and innovation roadmap for the portfolio of brands. Ng will focus on aligning consumer insights, market intelligence, advanced concepts, trends and strategy to support Wolverine’s global growth agenda. Improving alignment will allow for greater speed and agility in making better-informed business decisions and streamlining distribution. Ng holds a bachelor’s degree in business and economics from Hague University of Applied Sciences in the Netherlands.

“We’re thrilled to add Ng to our leadership team. We believe his passion and strategic vision, as well as his global industry experience, will be instrumental as we continue to pursue our global growth agenda. Ng is a perfect fit for our first chief merchant officer,” Blake W. Krueger, chairman, CEO, and president of Wolverine said.

“I’m honoured to have been selected as Wolverine’s first CMO. I was attracted to Wolverine because of the company’s brand portfolio, demonstrated success, and incredible team. I look forward to establishing the merchant mind-set and acumen to drive accelerated growth and to further establish Wolverine as a market-leading footwear and apparel company. Merchandising is a critical function to shape the future. I want consumers to think of Wolverine brands first when purchasing footwear, apparel, and accessories for their sporting, outdoor or work lifestyle needs,” Ng said.

Fibre2Fashion News Desk (GK)


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