Home / Knowledge / News / Apparel/Garments / Womenswear one of the best selling categories: Flipkart
Womenswear one of the best selling categories: Flipkart
27
Dec '16
Women’s clothing and men’s footwear were one of the most selling categories in 2016 on Flipkart, says a recent report. The e-commerce giant is most preferred by people in the national capital region as the portal witnessed its highest number of shoppers from this region. The report also says that 60 per cent of total shoppers on the e-retail site are men.

Bengaluru ranks second with highest number of e-shoppers on Flipkart, while Mumbai, Chennai and Hyderabad hold the next three positions, according to the #FlipTrends2016 report by Flipkart.

As for the tier III towns, Vellore, Tirupati, Bellari, Johrat and Kottayam secured the top five ranks, said the Flipkart report. More tier II and tier III towns took to online shopping on Flipkart, thus increasing sales of branded products on the site.

Close to 80 per cent of the traffic on the website came from smartphones in 2016. The study also found that people in the age group of 25-34 years were the most active online shoppers. Almost 15 per cent of total Flipkart customers belong to the age group of over 45 years, according to the #FlipTrends2016 report.

The e-commerce portal analysed shopping behaviour and preferences of over a 100 million customers from across the country between January 1 and December 15, 2016 for the study. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: UNCTAD

Textiles | On 22nd Oct 2020

Trade rebounds marginally in Q3, stays negative: UNCTAD

The United Nations Conference on Trade and Trade and Development...

Pic: Shutterstock

Apparel/Garments | On 22nd Oct 2020

APAC garment units suffer as COVID hits supply chain: ILO

The COVID-19 crisis has badly hit the garment sector in the...

Pic: Shutterstock

Textiles | On 22nd Oct 2020

RCEP pact likely to be signed at 4th RCEP Summit in Nov

The Regional Comprehensive Economic Partnership (RCEP) is likely to...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search