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Woodland to enter Canada and South Africa
Jun '17
Courtesy: Woodland
Courtesy: Woodland
Woodland is all set to expand its overseas presence and enter Canada and South Africa by partnering locals. It has also tied up with a Chinese brand for selling its products at over 5,000 stores in China. The company has offices in Hong Kong, Dubai and Moscow and retail presence in over 50 countries. Woodland is also rolling out a new inner-wear collection.

"We have plans to enter Canada and South Africa which are very attractive markets and we are looking for right partners for the same," Aero Club MD Harkirat Singh told a news agency. Aero Club owns Woodland brand.

The company had recently tied up with a Chinese brand for selling Woodland range of products at over 5,000 stores in China, he said, according to the report.

The footwear and apparel brand would roll out inner-wear and leisure wear collection as part of its expansion plans. The company aimed to achieve a turnover of over Rs 1,500 crore by the end of the current fiscal with 15-20 per cent growth.

"Last fiscal, we clocked turnover of Rs 1,300 crore and this fiscal we expect to cross Rs 1,500 crore on the back of expansion and new product lines," Singh was quoted as saying.

"We will launch inner-wear and leisure wear collections. This is part of our expansion plans as this was the category which we thought we were missing," Singh said. The collection would comprise products like vests, briefs, trunks, inner T-shirts and shorts. "The new range of our product line will be available at company run 600 stores and about 4,000 multi-brand outlets," he said.

Singh said Woodland was also planning to open 40 to 50 company-owned exclusive stores in the current fiscal in the country.

Woodland offers an extensive line of footwear, performance apparel and outdoor gear. The company also sells its products through e-commerce portals like Amazon, Flipkart, etc. "As much as 14 per cent of the total revenue comes from e-commerce web sites," he said, according to the report. (SV)

Fibre2Fashion News Desk – India

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