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Woody Blackford joining Canada Goose

Aug '19
Pic: Canada Goose
Pic: Canada Goose
Woody Blackford is becoming part of Canada Goose as the EVP, Design and Merchandising. Woody will oversee the global design and merchandising organisation with a focus on category expansion and innovation. Lee Turlington, currently the chief product officer, is leaving the company at the end of the year to continue his long-standing consulting practice.

Originally from Canada, Woody has over 25 years of track record in apparel, footwear and accessories, most recently serving as the VP of Global Design and Innovation at Columbia Sportswear Company. An inventor at heart, he brings deep expertise in design leadership, product development, and technical innovation, and is recognised for his success in driving the global commercialisation of new products and categories.

“As someone who’s deeply passionate about product performance, I’ve watched and admired Canada Goose for years as it continues to lead the performance luxury category, while staying true to its DNA as a function-first brand,” said Blackford. “With footwear and other category expansion opportunities on the horizon and a focus on innovation, I am thrilled to join the company and lead an already exceptional team.”

“Pushed far enough, function has become fashion. We are a function-first company built on authenticity – and that’s what Woody lives and breathes. I’m excited to have him leading our design and merchandising team as we continue to grow our existing categories, and grow into the whitespace we see ahead,” said Dani Reiss, president and CEO, Canada Goose.

“Over the last three years, Lee has successfully built a world-class design and merchandising organisation and was responsible for our first non-outerwear category, with our launch of Knitwear. I am so grateful for the strong foundation he has established, and we wish him the best in his future adventures,” said Reiss. (SV)

Fibre2Fashion News Desk – India

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