“Wrangler has always had a strong connection to the land and a commitment to protecting our natural resources for future generations… Now, we are expanding our water stewardship programme goals to further help reduce our impact and conserve the water resources of the communities where we operate,” said Tom Waldron, president of Wrangler.
Water plays a significant role in the manufacturing of denim. The finishing steps in producing a pair of jeans typically require multiple water baths. By merging steps, Wrangler reduced water usage without compromising quality. This improved wash down process.
Wrangler’s water recycling programme of investing in advanced wastewater treatment systems improves effluent water quality. This allows treated water to cycle back through the system. The company’s owned Torreon facility in northern Mexico has achieved 45 per cent water-recycling rate through a combination of disc filtration and biological treatment processes.
“Our company has responsibility to play a leading role in moving our industry towards sustainable practices. Reducing billions of litres of water usage represents one small part of our efforts to minimise our environmental impact. Our responsible chemistry strategy also safeguards water quality while our sustainable fibre programme promotes responsible cotton growing practices concerning the use of water, pesticides and fertilisers,” said Roian Atwood, director of sustainability for Wrangler.
Wrangler first pioneered a major water conservation effort with its water miser programme a decade ago. This finishing process applied detergent more strategically by reducing the water used in the company’s wash formulas by up to 28 percent, a technique that was then applied globally across internal manufacturing. (RR)
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