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XYXX expects monthly revenues to increase to ₹3 crore

17
Oct '19
Pic: XYXX
Pic: XYXX
XYXX Apparels Pvt Ltd, a premium category of comfortable inner-wear brand launched in December 2016, is expecting to increase its monthly revenues from ₹2 crore to ₹3 crore in the coming six months. XYXX is aimed at 18-40-year-old male audience, and places the cool, comfortable, and energetic youth of today at the centre of its product development.

Founded by Yogesh Kabra, XYXX recorded sales of ₹12 crore in its first year of operation. XYXX now claims to be India's fastest home-growing brand.

The digital-first brand, XYXX started offline sales only six months ago. In March this year, the young brand received its first round of seed funding of ₹2 crore from Sauce.vc, a venture capital fund focused on investing exclusively in early-stage consumer businesses. Subsequently, in early September 2019 XYXX Apparels raised a pre-series A funding from Sauce.vc again of ₹6 crore.

Fibre2Fashion News Desk (RKS)


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