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Yoox Net-a-Porter joins Terra Carta Sustainability Initiative

22 May '21
3 min read
Pic: Yoox Net-a-Porter Group
Pic: Yoox Net-a-Porter Group

Online luxury and fashion retailer Yoox Net-a-Porter Group has announced its commitment to join The Prince of Wales’ Terra Carta, the Sustainable Markets Initiative. The Group’s pledge to Terra Carta supports its ambitions to drive a sustainable and circular fashion industry, through its recently published sustainability strategy to 2030, Infinity.

Launched in January 2021, Terra Carta is a call-to-action charter for businesses that puts nature, people and planet at the heart of global value creation.

As part of the Sustainable Markets Initiative, Yoox Net-a-Porter joins an influential group of global companies as supporters of a shared commitment to collaborate and exchange knowledge across industries, harnessing the transformative power and innovation of the private sector to accelerate the world’s transition to a more responsible future, the retailer said in a press release.

As a supporter of the Terra Carta, Yoox Net-a-Porter will support the action articles and targets outlined in the charter’s ten principles through the commitments published in Infinity.

Infinity combines an ambitious vision with 12 measurable commitments to 2030, all connected to United Nations Sustainable Development Goals. Its aim is to shape a future where loved products are made to last, where customers are equipped with options and knowledge to make informed choices and extend the lives of their garments, where the next generation is readied for a sustainable future, and where luxury and fashion can play their part in restoring balance to the planet.

The initiatives already underway to advance Infinity since its publication in November 2020 include launching a Digital ID technology pilot programme for the group’s private labels in partnership with Eon; applying circular principles to the private label collections to ensure they are fully designed for sustainability and circularity by 2025; and advancing carbon reduction programmes with an aim of reaching 100 per cent renewable energy across all owned operations, as one part of the journey to becoming climate positive by 2030.

The Prince’s foundation and Yoox Net-a-Porter had also collaborated on The Modern Artisan, a unique project designed to equip trainee artisans with the skills and confidence needed to produce luxury apparel collections with sustainability at the heart and finished to the highest standards.

“Harnessing innovation to drive a more sustainable and values-led approach for the fashion industry is a journey I began in early 2000, culminating last year with the launch of The Modern Artisan, a long-term project I’ve been proud to have developed together with His Royal Highness. HRH’s commitment to championing sustainability has always been ahead of its time, but now time is running out, and I urge more of the fashion industry to join us,” said Yoox Net-a-Porter Group founder and chairman, Federico Marchetti.

Fibre2Fashion News Desk (KD)

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