America's The Renewal Workshop announces partnership with New Balance

At its core, New Balance Renewed aims to extend the life of imperfect or returned items, helping to keep them out of landfills and offers customers a way to shop renewed product that is guaranteed to meet the high standards they've come to expect. Through TRW’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards, then given a TRW certification. Each item’s impact is measured to illustrate consumers’ tangible difference by purchasing a New Balance Renewed product, TRW said in a press release.

“Bringing on iconic brands is a part of TRW’s partnership expansion plan. With this launch, New Balance Renewed becomes a driver of renewing products and launching re-commerce in the athleticwear sector,” Nicole Bassett, co-founder of TRW said.

“New Balance is constantly learning and evolving our approach to create quality, long-lasting design. In April 2021, TRW led a workshop during New Balance’s Design Week to help educate designers on how to intentionally design future apparel for repairability and garment recycling. Together with TRW, we're keeping apparel in use for longer and learning how to design for circular,” John Stokes, director of global sustainability for New Balance said.

Fibre2Fashion News Desk (GK)