Clarks to reduce environmental footprint, signs deal with UK's OtailO

Clarks can assess the condition of the return while it is still in the consumers hands, which will enable more efficient business decisions and returns routing.

OtailO has already helped Clarks cut waste by removing pre-printed labels, and the latter intends to remove all paperwork by the end of the year. The new system also makes it easy for online shoppers to return purchases through a straightforward web application, according to British media reports.

It has already reduced customer calls around returns by a quarter, turn 2,500 returns into exchanges, and save the retailer thousands of pounds in returns-associated costs.

Clarks' focus is now on growing its footprint worldwide, both in store and through online sales. It is also looking to further improve its environmental promise by ensuring that more pairs of shoes and other footwear can be returned by customers in a more sustainable manner and resold.

Fibre2Fashion News Desk (DS)