Danish retailer Bestseller introduces Circular Design Guide

With an ambition of becoming Circular by Design, it is the company’s belief that designing for circularity will be a central pillar in a more sustainable future for the fashion industry, Bestseller said in a media release.

For Bestseller, this means considering all decisions made at each stage of the value cycle – from raw materials and production, to use and recycling. All decisions taken by designers and product developers are critical for how a garment can become circular, as each decision impacts all other phases positively or negatively.

Fibre2Fashion News Desk (KD)