Europe's Puma trials recycling process; H&M launches sustainable range

The RE:JERSEY project by Puma takes football kits as the ingredient to create yarn for new jerseys. The process used in RE:JERSEY means that old garments that feature logos, embroideries and club badges, which previously hindered recycling efforts to turn old garments into new ones, can now be used.

In the recycling process used for the RE:JERSEY project, the garments are chemically broken down into their main components (depolymerisation). Colours are then filtered out and the material is chemically put back together to create a yarn (repolymerisation) that has the same performance characteristics as virgin polyester, Puma said in a press release.

As for the H&M collection, it is inspired by late 1990s and early Y2K vibes and features low-waist flares, high-waist straight-leg jeans, skinny jeans, dungarees, a top with tie-up back, mini-skirts and denim shirts. The denim washes in the collection have been given a low-impact Environmental Impact Measurement (EIM) Score by Jeanologia, and feature water-saving dyeing technologies. Laser technology was used for the printed styles to substitute traditional chemical intensive printing processes. To further minimise water usage, H&M worked with suppliers who used recycling water systems during the washing stage, the company said in a media release.

Fibre2Fashion News Desk (KD)