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Nike's 'Move to Zero' towards zero carbon, zero waste

27
Sep '19

Pic: Nike

Nike’s ‘Move to Zero’ initiative is a journey towards zero carbon and zero waste, with the singular aim to help protect the future of sport. It includes material development programs and commitments like eliminating single-use plastics on Nike's campuses worldwide and initiating dialogue among the global design community through nikecirculardesign.com.

Nike’s material development programs have diverted 6.4 billion plastic bottles from landfills since 2010and develop renewable-energy-powered logistics centres, according to a statement by the company.

It is a continuation of Nike's deep commitment to sustainability and is driven by belief that protecting the planet means protecting the future of sport against climate change, the company said.

Many US states have adopted rules to keep players safe in increasingly hot and humid conditions, mandating shorter practices, wearing less equipment or even cancelling games. Without global action, under current trends climate change could decrease time spent on the field by up to two months in parts of Louisiana, Texas and Mississippi by 2050, the company said.

For those in snow sports, there is danger of literal loss of playing field — the average number of quality snowboarding days around the world has decreased by 7 per cent during the past 30 years. By 2050, those days could shrink by 11 to 22 per cent. Move to Zero is a response to these realities, the company added.

Fibre2Fashion News Desk (DS)

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