UK's M&S Kidswear joins Dotte resale collective

M&S and Dotte shared a commitment to finding more circular solutions which incorporate both new and pre-loved clothing. Across M&S the team is focused on making sure clothes do not cost the earth – such as using 100 per cent responsibly sourced cotton. This is all part of M&S’s wider commitment to building a sustainable future - driving the circular economy as part of its target to become a Scope 3 net zero business by 2040 through continuing with long standing commitments, such as shwopping and seeking out new partners to work with, the company said in a media release.

“Pre-loved selling is a growing market and through joining the Dotte resale collective M&S is looking forward to learning more from the start up and supporting the circular economy. Through the platform M&S also hope to extend its customer’s reach as we continue make M&S Kidswear more relevant more often for customers and the ‘go to’ destination store and website not just for uniform but for everyday style and value too,” Alice Duggan, head of M&S Kidswear, said.

“As any parent knows, children just don’t stop growing! And all those growth spurts make kidswear one of the fastest areas of fashion, with 183 million items of kids' clothing going to landfill every year in the UK. That’s why we set up Dotte! The company wanted to give parents a simple way to pass on their clothes to other families, and at the same time recoup some of the money they originally spent, while reducing their carbon footprint all in one go!  Having a trusted kidswear retailer like M&S onboard signals a huge step change in the industry itself, and the fact that they are rewarding their customers for selling M&S kidswear will encourage so many more families to get involved in the circular economy!  We’re so pleased to welcome them,” Samantha Valentine, co-founder at Dotte, said.

M&S was introduced to and has invested in the Dotte platform through its joint venture with start-up accelerator Founder’s Factory.

Fibre2Fashion News Desk (SF)