US' Champion Athleticwear introduces Reverse Weave with CICLO tech

Over 60 per cent of today’s textiles are made with plastic-based synthetic fibres like polyester and nylon, which remain indefinitely in the environment because they are not inherently biodegradable. By incorporating CiCLO technology, the Eco Future Reverse Weave reduces plastic textile fibres in the environment by giving polyester an eventual expiration date. The collection also features dyes with ingredients derived from nature, including pomegranate, annatto fruit and terminalia chebula fruit. The new collection lets fans feel even better about purchasing their favourite hoodie knowing that they can reduce microplastic pollution caused by the shedding of synthetic textiles reducing the impact on the environment, the company said in a press release.

“As we continue to innovate and evolve, Champion is dedicated to creating solutions through products that will ensure a better tomorrow for our planet and the people living on it,” said Vanessa LeFebvre, president of global activewear at Champion. “Through our partnership with CICLO, we aim to be a catalyst for positive change in the fashion industry, driving conscious choices, responsible actions and continuous improvements, while providing every Champion a canvas to live their true purpose.”

The product launch comes on the heels of Champion’s first global brand campaign, ‘Champion What Moves You’, which redefines what it means to Championbyshifting the brand name from a title or indication of winning, toward a means to take action and create something with real impact.

The Eco Future Reverse Weave with CiCLO includes crewnecks and joggers. The collection will be available in-store beginning December 6.

Fibre2Fashion News Desk (RR)