Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at firstname.lastname@example.org in case you need any other additional information.
"Our mission is to conserve water for future generations by identifying agricultural practices and technologies that reduce the depletion of ground water while maintaining or improving agricultural production and economic opportunities," said TAWC project director, Rick Kellison. "Through a focus on soil health, Wrangler’s US cotton programme is aligned with our mission, and working with the well-known brand will add credibility and awareness to our work."
The MoU between Wrangler and TAWC will focus on sharing best practices for efficient water use and the building of healthy soils, which contributes to water retention, higher yields, fewer agricultural inputs, and other long-term environmental and social benefits. Wrangler is scheduled to participate in TAWC’s Water College, an educational event for Texas growers, scheduled for January 24, 2018 at the Lubbock Civic Center in Lubbock, Texas.
Based at Texas Tech University, TAWC is a partnership of producers, technology firms, universities and government agencies working to extend the life of the largest subterranean aquifer in the US. Stretching from the Texas panhandle in the south to the northern boundary of Nebraska, the Ogallala Aquifer lies beneath one of the most important agricultural regions in the US weather patterns and increasing water demands have depleted the aquifer in recent years, threatening the viability of crops and population centers as witnessed during the historic drought years of 2011-2012.
About 50 per cent of the cotton in Wrangler’s products is grown domestically, and the brand is committed to working with the US growers to maintain the profitability of the industry, while improving its resilience and reducing environmental impacts. Wrangler has formed a coalition of industry, academic and nonprofit partners (including TAWC) that is focused on soil health practices as the key to producing more sustainable cotton in the US.
Wrangler also has a long-term focus on water conservation. Last year, the Greensboro, NC-based apparel brand passed a milestone of more than 3 billion liters of water saved since 2007, and announced a goal to reduce water usage at its facilities by 20 per cent by the year 2020.
"Healthy soil is a common denominator for farmer profitability and sustainable cotton production," said Roian Atwood, sustainability director for Wrangler. "However, soil types are different from farm to farm. The expertise and technical assistance TAWC provides for comparing cropping and livestock systems is invaluable for Texas growers, and we’re glad to be working with them." (RR)
Fibre2Fashion News Desk – India
| On 1st Dec 2020
Stronger regional cooperation strategies, including in health, trade, ...
| On 1st Dec 2020
Older generations are leading the way in the slow fashion movement,...
Snake, a Croatian platform that enables users to wear outfits in...
Fashion industry likely to remain labour-intensive in coming years
Fabric does not restrict us from fashion trends
Mangalam Industries Pvt Ltd
‘The manufacturing sector is improving day-by-day, becoming better in...
<div>Italian company Tecnomeccanica Biellese specialises in planning and...
Mumbai-based Forsarees is a socially driven business enterprise, working...
Surat-based Madhusudan Group is a vertically integrated textile...
Dieffenbacher India Pvt Ltd
Germany-based Dieffenbacher Group is a producer of high-quality composites ...
Coating at a fibre level is a practice not usually seen in the...
Investkonsult Sweden AB
Investkonsult Sweden AB are consultants in the nonwoven and absorbent...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
"Now we can see the Russian trend in international fashion. And Russian...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.