Comergent provides JCPenney 'clienteling' solution

21 Jun '05

3 min read

Leading e-commerce solutions provider Comergent Technologies Inc announced JCPenney is using the Comergent E-Business System to automate its window blinds sales management process. JCPenney, one of America's largest retailers, is using Comergent to enable its sales associates to place accurate and complete sales orders, and allow manufacturers to receive orders more quickly to reduce fulfillment time, lower operating costs, drive revenues, and increase customer satisfaction.

Largest retailer of "Hard" window treatments empowers sales associates, enables manufacturers to sell more products, and increases customer satisfaction with Comergent.

Comergent offers JCPenney a 'clienteling' solution of in-store kiosks that prompt sales associates with a series of options enabling them to select, configure, and quote complete, accurate orders in 30 minutes or less. Once an order is completed, it is automatically sent electronically to the manufacturer, and a confirmation receipt is immediately returned to the sales associate.

Within the first three weeks of implementing its Comergent-powered system, JCPenney's percentage of correct orders significantly increased, and its manufacturers' lead time decreased by seven days. This new and significantly improved process is helping JCPenney realize mproved business efficiencies, lower operating costs, increased margins, and greater customer satisfaction.

"When they decided to automate the special order merchandise system for our in-store window blinds sales, it was imperative that our solutions provider share our commitment to quality and value and have a demonstrated track record of ensuring their customers' success," said Greg Franko, vice president, divisional merchandising manager of window coverings, JCPenney.

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