Germany's Adidas unveils forum collection for partner NCAA programmes

“There was remarkable interest in the Rivalry collection we launched specifically for university students and fans last month and we’re excited to be bringing customised streetwear to even more campuses,” said Peter Gellert, director of Adidas Originals Basketball Footwear. “The forum is one of the greatest basketball sneakers turned streetwear icons and its stylish versatility fits perfectly with university colours.”

First introduced in the ‘80s, the Adidas forum quickly gained traction on the court and in music, being worn by some of the biggest names in the industry. Now, fans and students from the University of Kansas, Indiana University, the University of Louisville and Arizona State University can add the forum to their collections in their respective college colours, the company said in a press release.

"The launch of this forum collection signals our increasing investment in bringing the best product the brand has to offer directly to our partner universities and their communities,” said Jeanne Schneider, director of NCAA Sports marketing at Adidas. “This collection is a celebration of the Hoosiers, Jayhawks, Sun Devils and Cards as they tip-off the basketball season. We are excited to continue launching product that brings students and fans closer to their teams."

The new forum collection comes amid a series of historic investments by the brand in its university partners and fans this fall. Last month, Adidas Originals unveiled its first-ever footwear collection customised for university students and fans. Shortly after, the brand celebrated history as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history – hosting 92,003 at Memorial Stadium for Volleyball Day in Nebraska.

Fibre2Fashion News Desk (RR)