Mufti bags Customer Loyalty Initiative award

16 May '19

2 min read

Pic: Mufti

Mufti, one of the leading clothing and fashion brands, has bagged the Customer Loyalty Initiative of the Year Award at the recent 8^th edition of the Indian Retail Awards 2019. The accolade further cements Mufti’s position in the market and is testament to the brand ethos that strives to provide an alternative choice which is young, casual yet comfortable.

With esteemed brands across the country nominated for the award, Muft has triumphed on the big stage. Their loyalty programme MuftiSphere which was launched in 2014 originated with the idea of creating an altogether separate sphere exclusively for the customers in order to give them an enhanced shopping experience and make them a part of the exclusive Mufti Community.

"We are extremely proud to have won such a prestigious award which recognises our excellence towards maintaining utmost customer loyalty. With the consumer being at the core of our strategies, Mufti has been able to cater to the customers' needs through our product as well as the loyalty programme MuftiSphere. By doing so, we have hereby gained their binding trust, which has resulted in them converting into cult followers,” Kamal Khushlani, founder – director - Mufti Credo Brands Mktg. Pvt. Ltd, said.

Organised by Franchise India, the 8^th Indian Retail & e-Retail Congress & Awards 2019 recognised and acknowledged the entrepreneurial excellence in the d/sectors of retail and e-retail. The objective of the awards was to laud and commemorate retailers who are bridging the gap between operational reality and consumer expectations with great retailing practices.

Mufti currently retails through 280 exclusive brand outlets, 1200+ multi brand outlets, 100+ national Level chains like Shoppers Stop & Central, and is also present on all major e-commerce portals. (RR)

Fibre2Fashion News Desk – India

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