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Hyve Group launches Scoop X Pure

10 Dec '20
3 min read
Pic: Hyve Group
Pic: Hyve Group

Hyve Group, a UK-based international organiser of exhibitions and conferences, has announced the launch of concept show Scoop X Pure. Uniting its two London fashion shows, Scoop and Pure London, Scoop X Pure is designed to offer an exclusive and safe buying experience. Scoop X Pure will take place on September 12-14, 2021, at the iconic Saatchi Gallery.
 
Curated by Scoop founder and MD, Karen Radley, Scoop X Pure will showcase the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters.
 
Designed to offer a department store atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international designers but will also feature a selected edit of home and lifestyle products.
 
Following the cancellation of Jacket Required’s July edition, Scoop X Pure will also feature a selected menswear edit, with a view to showcasing labels with both a men’s and womenswear offering.
 
“Scoop and Pure London have coexisted for some time in the UK capital and this is an exciting opportunity to unite the best of both. I am looking forward to welcoming our loyal visitors and exhibitors, as well as many new faces to the Saatchi Gallery for this unique event,” Karen Radley, founder and managing director of Scoop, said in a press release.
 
“Bringing the Hyve fashion portfolio closer together has been a key strategic priority for the business, and we are delighted to have the opportunity to offer this one of a kind show. We have been listening to our buyers and exhibitors and feel that Scoop X Pure will provide an excellent gateway back into live events following the pandemic, offering a more exclusive and safer buying environment in line with the contemporary fashion calendar,” Gloria Sandrucci, Pure London event director, said.
 
“I am pleased to see that Scoop and Pure are uniting under one roof for what promises to be a very special show next September. I think we will see a lot of newness which retailers will be looking for after a year without being able to visit any trade shows. With Radley overseeing the project I would imagine that there will be a very cohesive and well-presented roster of brands and I also think the later date in September will work for so many of us in the industry. We are looking forward to joining the show,” Ian Campbell Smith, director of Palladio Associates, said in the release.
 
“By next September I will be so looking forward to a fashion trade show. Scoop x Pure is a great idea and I know if it is being curated and edited by Radley she will make it look wonderful with new and exciting 'must have' collections,” Pamela Shiffer, boutique owner, said.

Fibre2Fashion News Desk (JL)

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