Italy's Yoox Net-A-Porter expands luxury retail with menswear launch

Mr Porter Resell, a dedicated luxury resale destination for menswear, is now available for ready-to-wear, accessories, bags, jewellery, and shoes, reflecting a growing emphasis on responsible style at Mr Porter. EIPs (Extremely Important People) of Mr Porter can also benefit from a tailored wardrobe refresh service, in-person or virtually. The launch marks the first time a leading online luxury retailer has introduced a dedicated service to resell menswear, a segment historically underserviced despite a rise in conscious shopping behaviours amongst men. Sustainability credentials now play a role in purchase decisions of more than three quarters of Mr Porter customers, with half already having started to explore resale, Yoox-Net-A-Porter said in a press release.

This follows Net-A-Porter’s womenswear resale offer, now expanded to Hong Kong SAR, Germany and the US, after its original UK launch. The service has initially proven popular amongst younger millennials and Gen Z which account for over half of Net-A-Porter resale customers to date. Mr Porter Resell is now live in the same four markets. Resale will also be available at The Outnet for both womenswear and menswear from April 2022, supporting the store’s original mission to redefine the luxury past-season discount model for online.

Yoox-Net-A-Porter’s partnership with Reflaunt connects Net-A-Porter and MR Porter customers to the world’s largest resale network. Its technology ensures a seamless experience through complimentary home collection or drop-off, digital product authentication, pricing recommendations and professional photography. Reward options include Net-A-Porter and Mr Porter store credit with an extra 10% incentive or direct bank transfer.

“We have long known that the wardrobes of Net-A-Porter, Mr Porter and The Outnet customers hold some of the most covetable and beautifully crafted pieces in the world. Our resale services have been created to give these designer pieces a second life. The incredible response we’ve seen to Net-A-Porter’s offer to-date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day. Supporting the shift towards a more circular fashion system for menswear through Mr Porter Resell marks an exciting and critical next step on our journey,” Alison Loehnis, president, luxury and fashion, Net-A-Porter, Mr Porter & The Outnet, said in a statement.

“The launch of Mr Porter Resell in the UK, US, Germany and Hong Kong marks another bold step by Yoox Net-A-Porter and Reflaunt in the resale space. The early success at Net-A-Porter has proven the strong appetite for resale services and by extending it to menswear, Yoox Net-A-Porter is quickly reaching the forefront of resale growth. Reflaunt is thrilled to tap into the huge potential of this new category and continue to deliver exceptional customer experience with the Yoox Net-A-Porter online stores,” Stephanie Crespin, CEO and co-founder of Reflaunt, said.

Net-A-Porter, Mr Porter and The Outnet’s resale services contribute to Yoox Net-A-Porter’s commitment to ‘Unlock re-commerce’ – one of 12 commitments within its ambitious ‘Infinity’ sustainability strategy to 2030. Through this commitment, Yoox Net-A-Porter aspires to give luxury products multiple lives by bringing innovative and exceptional re-commerce experiences to customers across its four online stores by 2025.

Fibre2Fashion News Desk (GK)