Japanese company ASICS launches Novablast 4 shoe

Inspired by blooming plant life and Fibonacci spiral leaf patterns, the Novablast 4 shoe features a unique geometric design that gives the shoe an even more iconic look than its predecessors. The result of ASICS’ meticulous design philosophy, the shoe’s performance has also been enhanced through its revamped design and a series of new features.

The FF Blast Plus Eco cushioning is ASICS’ lightweight and energetic foam, designed to help create plush bouncy feeling and smoother ride. The foam is made from approximately 24 per cent bio-based material from renewable sources, such as leftover waste from sugar cane processing. Importantly, this edition will be the first Novablast model to be CO2e labelled, providing transparency on ASICS’ sustainability efforts. In fact, the CO2e emission of the Novablast 4 shoe is 23 per cent lower than the industry average, the company said in a press release.

Unique to the Novablast 4 shoe, its midsole and outsole are engineered in a way that allow both the heel striking zone and forefoot area to capture and return more energy, generating weightless bounce in every step. Combined with the FF Blast Plus Eco cushioning foam, the shoe delivers a stronger rebound, helping to deliver that bouncy effect mid-run.

The shoe’s breathability has also been improved through a one-piece, lightweight, highly breathable woven upper, featuring a stretchy construction with advanced comfort for daily running and races. Additionally, the tongue wing construction has been upgraded with advanced breathability to reduce tongue movement and give an overall better fit.

Stability is another area in which ASICS has developed the design of the Novablast 4 shoe, with a new heel construction making for a comfortable and supportive ride. The shoe has also been designed with a lower density placed in key areas of the Ahar Lo outsole to deliver exceptional durability.

“Through our commitment to the Asics design philosophy, we are proud to be bringing these important updates to the fan favourite Novablast series. The Novablast 4 shoe has been designed based on multiple product trials with runners as well as scientific knowledge and data. The improvements and features reflect Asics’ passion for innovation, and our commitment to full transparency on sustainability. With its bouncy experience and unique midsole design, the Novablast 4 shoe provides a fun running experience for all runners. People can definitely move their minds with the Novablast 4 shoe and that is exactly what we want to achieve,” Laura Bolgen, senior manager of global product line at Asics, said.

Fibre2Fashion News Desk (RR)