Lingerie brand Adore Me becomes #1 Digital Native Growth Brand in US

27 Sep '21

1 min read

Pic: Adore Me

As part of the American market research firm NPD Group's 'NPD x Curve Excellence Awards' programme, women’s lingerie brand Adore Me has been named as the number 1 Digital Native Growth Brand in the US. Founded in 2011 as a disruptive online lingerie start up, Adore me won the award for its exceptional work in the industry full of prominent and innovative labels.

“As a brand that's equal parts technology and fashion, we couldn't be more proud to be celebrated among the other star retailers,” Morgan Hermand-Waiche, co-founder & CEO of Adore Me, said in a press release. “Despite the tremendous hurdles that came with the pandemic, we saw exceptional growth over the past year—and we owe that to our amazing combination of tech, creation, supply chain, and many more teams across the company.”

The winners of the 2021 Group x Curve Intimate Apparel Retail Performance Awards were presented on August 1 to the top-performing intimate apparel brands in the industry. All awards were driven by sales revenue during the 12 months ending May 2021.

Fibre2Fashion News Desk (JL)

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