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Mutoh releases new dynamic website platform

30 Sep '20
2 min read
Pic: Mutoh
Pic: Mutoh

Mutoh Europe, EMEA subsidiary of the Japanese wide-format digital printer manufacturer, has released a dynamic new website. The website is fit for the future and focuses on the multitude of opportunities for wide format digital print equipment for sign-makers and print providers. Mutoh develops wide format inkjet printers and sign cutting plotters.

As part of the re-design, Mutoh has created a new ‘Inspiration’ page. Rather than searching through pages of technical specifications to identify the right printer for their needs, users simply select the applications of interest and they are taken to the relevant printer pages, along with hints, tips, benefits, additional market opportunities and related applications. It is a helpful tool, designed to simplify searching and convey a product's potential for the applications, according to Mutoh.

With contemporary look and feel, and available in English, German, Spanish, Italian, French, and Dutch, the website offers intelligent search and navigation site-wide. It also features comprehensive support and download section. It has an enhanced support area for Mutoh equipment owners with easy to find tools such as colour profiles, drivers, and technical support. The website explains Mutoh technologies and benefits and has a comprehensive library of embedded video tutorials. Mutoh users can also register for exclusive access to ‘My Mutoh’. ‘My Mutoh’ is a free member account which gives users access to all the tools they need to ensure their device runs smoothly as well as free downloads, technical tips and market information.

“The world is changing fast and so are the demands of print buyers, sign-makers and print providers. The scope of applications now achievable on Mutoh wide-format digital inkjet printers and sign cutters has grown considerably in the last few years. As a result our vision was to create a web presence that focuses on applications and opportunities alongside product specifics. So the re-design includes industry knowledge, product advice and inspiration as well as product information. We have also future-proofed it by using the latest web architecture and along with a contemporary new design, advanced search facility and easy navigation we think we have achieved our vision and improved the customer experience,” Nick Decock, marketing manager for Mutoh Europe said.

Fibre2Fashion News Desk (GK)

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