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Panorama Berlin relocates to Tempelhof Airport from 2020

13 Sep '19

1 min read

Pic: Shutterstock

Panorama Berlin is relocating to Tempelhof Airport from January 2020. The trade exhibition for fashion accessories, fabrics, and textiles industry will be held from January 14-16, 2020. Panorama Berlin, a tradeshow of Berlin Fashion Week, creates a virtual world trade show, through digital trade, making the place a hit among European dealers and brands.

At Tempelhof Airport, the new Panorama Berlin is offering space to brands that dare to challenge established structures and who realise the importance of value-oriented consumer behaviour. The new tradeshow is putting the spotlight on the consumers and calling for a collective uprising against the same old mentality, according to a press release on the show.

This is where Panorama Berlin’s Rebel With a Cause comes in. 50 per cent of the brands represented in bricks-and-mortar retail will no longer be around in the next ten years and new innovative ideas are already in the starting blocks. The brands and retailers who have understood that they need to make consumer values and attitudes the focus of their strategy are the ones who will be successful tomorrow. (GK)

Fibre2Fashion News Desk – India

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