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Swiss firm Riri's SS 2022 collection explores mind of the future

28 Apr '21
3 min read
Pic: Riri Group
Pic: Riri Group

Riri Group, an Swiss manufacturer of zippers and buttons, has launched SS 2022 collection, offering a line of accessories where creativity meets cutting-edge technology. The collection features three different aspirational paths to read into the emerging feelings of the “new normal” that is our time and that may characterise the near future.
 
Inspired by sensations of euphoria and breaking free from melancholy through evasion and exuberance, Rejoice is the line that sees in positivity and joy of re-living the answer to the months of pandemic and negativity. The optimism that is to come takes the form of a creative and extrovert style, even when it comes to accessories.
 
The inspiration, a triumph of bright colours and timeless styles, comes straight from the streets of Boca, one of Buenos Aires’ most popular neighbourhoods thanks to its combination of colours and creative scene. Thus, the Eloxal rio zip is presented once again: with its aluminium chain and coloured teeth, matched with a multi-colour effect puller. The range also has a Nylon zip, featuring changing colours matched with buttons that echo their colour variations, or the Filmetal 14 zip, big and with eye-catching writings, embossed on the tape.
 
The second range Rebirth comprises zips and buttons developed with natural material and processed manually. A return to the basics as well as the constant research to reduce resources use respecting the planet are foundation of this line.
 
According to Riri, part of the Rebirth line are the copper jeans buttons, with a special water-based paint finishing, transparent and protective, or the hemp-derived bio-plastic eyelets, as well as the galalite buttons, a particular bio-degradable plastic, derived from processed milk proteins. A major innovation are group's tapes entirely made of recycled polyester, evidence of the commitment by Riri Group to reuse resources. 
 
The third range Timeless elegance, essential luxury mixed with the highest quality standards for top-of-the range products. Design, materials and colours featuring in this line break away from seasonal trends to become timeless must-haves, essential yet elegant. Every piece is cared for in every detail, created specifically to leave a lasting mark. According to Riri, buttons, chains and pullers are either made of gold and silver, or they feature the clean and elegant tone of stainless steel. Among the zips, stand out metal and symmetrical with luxury finishing, whilst tapes are made with refined materials, such as leather and satin. Essential yet researched, this range comes with square and oval cuts, with geometry being functional and complementary to a timeless elegance.

Fibre2Fashion News Desk (JL)

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