Transparent, trackable delivery crucial for global e-com sales: Report

Understanding and addressing international consumers’ expectations will drive higher adoption for retailers with more than half of all consumers (55 per cent) saying they will not purchase from an international website if the retailer does not provide an indication of when an order will be delivered, as per the ‘Global Voices: Pre-Peak Pulse 2021’ survey by ESW (formerly eShopWorld). About 62 per cent of respondents are more likely to purchase if they are given a clear delivery timeframe at the time of purchase.

Tracked shipping is just one way brands and retailers can drive higher purchase rates from international shoppers. Understanding the costs of shipping prior to purchasing—inclusive of taxes and duties, if any—was critical to more than three-quarters (76 per cent) of those surveyed.

More than half (57 per cent) of consumers indicated that they would be happy to accept a longer delivery window in exchange for free shipping. However, British retailers looking to optimise sales to consumers in its top global markets should note 59 per cent of German and 56 per cent of French respondents indicated international deliveries should arrive within the same timeframes as domestic orders.

Martim Avillez Oliveira, chief commercial officer, EMEA and APAC at ESW commented: “We’re expecting to see increased demand in global direct-to-consumer shopping during Peak 2021, particularly as consumers prioritise lower costs and unique or exclusive products that may only be available outside their own locality.”

Fibre2Fashion News Desk (KD)