US' Adore Me launches online marketplace Sustainabl.com

The scale will include scores like ‘Good Start’, ‘Getting There’, and ‘Top Rated’. Sustainabl.com is Adore Me’s first marketplace effort and is built with the mission to make shopping sustainably easier and more enjoyable for customers. The first brand partner featured on the marketplace is YesAnd, the digitally native, fashion forward sustainable brand from ECOfashion Corp, a social purpose corporation founded in 2019 by ECOfashion pioneer, thought leader and author, Marci Zaroff, with the vision to transform the fashion and textile industries through inspiration, education, innovation, and collaboration. By leading with modern design, high quality, and affordability. YesAnd is featured under ECOfashion Corp’s ‘Greenhouse of Brands’ and is a contemporary, GOTS-certified, sustainable apparel brand that will make you feel as good as you look, the company said in a press release.

The mission of Sustainabl.com is to not burden the customer with the responsibility of sourcing whether or not an item is sustainable, but to provide a solution to support and educate each and every purchase.

“No one should have to compromise their values. Looking and feeling fabulous shouldn't have to come at the expense of living in harmony with the environment,” Marci Zaroff, founder of ECOfashion Corp and YesAnd, said in a statement.

“Right now, shopping for sustainable goods is often inconvenient and confusing—even for the people who have the desire. We are launching Sustainabl.com to build one place where we can bring together the brands pushing forward sustainable fashion, while making the sustainable shopping experience a superior one for customers,” Morgan Hermand, CEO and founder of Adore Me, said.

Fibre2Fashion News Desk (GK)