US' Super Saturday traffic increases 0.2% YoY in 2022: Sensormatic

Despite the early timing of the observance this year, eight days ahead of Christmas Day, retailers enjoyed a positive in-person turnout as shoppers rounded out their holiday shopping lists, according to Sensormatic Solutions’ shopper traffic data for US brick-and-mortar retail stores and shopping centres.

“As we continue to track against our initial predictions for the busiest shopping days of the 2022 holiday season, we’re monitoring the winter storm that’s anticipated to hit the Midwest later this week,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions. “Although December 17 made the top five days this year, Super Saturday is usually second to only Black Friday. We don’t expect that to be the case this year due to the timing of the holidays. Our predictions have December 23 taking second billing and December 22, December 18, and December 21 rounding out the top 10, so we believe there’s plenty more traffic to come, weather dependent.”

Fibre2Fashion News Desk (DP)