India's Birla Cellulose tops Canopy's Hot Button Report 2023

Canopy, an environment focussed not-for-profit entity, has released their annual Hot Button Report, which enables fashion brands and retailers to robustly assess suppliers of Man Made Cellulosic Fibers (MMCF) for their forest fibre sourcing, Aditya Birla Group said in a press release.

The company actively collaborates with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling up circularity.

“This esteemed recognition serves as confirmation of Birla Cellulose’s steadfast dedication and commitment to improve sustainable wood sourcing practices, forest conservation, innovation, next-generation fibre solutions, and transparent operations across the entire value chain,” said HK Agarwal, managing director, Grasim Industries Ltd, and business director Birla Cellulose.

“A hearty congratulations to Aditya Birla for securing the top spot in Canopy’s 2023 Hot Button Report,” said Nicole Rycroft, Canopy’s executive director. “We commend their hard work to remove ancient and endangered forests from the MMCF supply chain and are encouraged by their consistent progress to bring Next Gen fibres to market at scale.”

Fibre2Fashion News Desk (NB)