It's reported that the brand Kanglong has developed the fist products for major matches of 2007 Kanglong Martial Arts Competition regarding the strategic cooperation with CCTV-5.
At the site of product display by models, the reporter interviewed the director of Kanglong Brand Center and he told, "the products of every fist type are different in accordance with their characteristics, but all of them share a feature hi-tech "air-conditioning technology", thus achieving the function of real breathing of shoes.
The spiritual meaning of Chinese martial art is infinite and profound, which contains a powerful culture system of mental health besides the bodybuilding to balance both body and mind.
The alliance between the brand Kanglong and the program Martial Arts Competition this time is to establish a three-year alliance of strategic cooperation on a key cultural position."
The professionals of martial arts on the site expressed that Martial Arts Competition had been an event of martial arts with the largest scale and the highest level in China's history, which had played an active role in promoting the spread and inheritance of China's traditional culture. To choose a strong co-partner will fuel the promotion of martial arts.
It's reported that Kanglong has completed the grafting of its culture and the trimming of its sales outlets centering on the cooperation of Kanglong Martial Arts Competition. The match scenes and culture of Kanglong Martial Arts Competition have been implanted in all terminals.
As for the product planning, Kanglong took the initiative in seeking the market segmentation so that the products can embody the meaning of martial arts better. The purpose is to make consumers and fans of martial arts "walk across the world leisurely" really.