Home / Knowledge / News / Exporter Brandix projects doubling in size in 4 years
Exporter Brandix projects doubling in size in 4 years
18
Nov '11
Sri Lanka's single largest apparel exporter, Brandix, expects to double in size over the next four years even as it substantially reduces consumption of natural resources and shrinks its carbon footprint, a representative segment of international suppliers to the industry have been told.

Supply chain representatives from 15 countries, who were brought together in Colombo by Brandix Apparel at a high-powered Vendor Summit, were given a persuasive account of the growth of the Group over the past 10 years and a thought-provoking visage of the opportunities and potential of the future.

As a Group, Brandix has grown 47 per cent year-on-year for the past 10 years and doubled in size over the past four years despite the vicissitudes of global markets and economies, delegates to the summit learnt. This was the fourth such summit organised by Brandix for vendor partners. This year's theme was 'Winning Solutions.'

Brandix Director Udena Wickremesooriya said this exponential growth was also reflected in product categories as well as in customer accounts. Over just five years, companies in the Brandix Group had doubled, tripled and quadrupled, their volumes for top international labels, he said.

Stressing that "It is customer positions that drive us, not just the numbers," Mr. Wickremesooriya explained that this growth had largely been achieved by focusing on simple fundamentals such as on-time delivery, price, speed, product and the sustainability platform, with commitments to Greener products, organic cotton, Fair Trade certifications and the Better Cotton initiative.

"The message behind all this is that there is substantial opportunity for further growth for Brandix and the Group's vendor partners," he said.

Elaborating on the Group's progress in the sphere of Green manufacturing, Iresha Somaratne, Head of Environment & Energy Management at Brandix said the Group had reduced its Carbon Footprint by 22 per cent since 2009 and was well on target in achieving a 30 per cent reduction by 2012. Water consumption had been reduced by 47 per cent from 2010 to 2011, and the target of zero solid waste to landfill had been already been achieved, he said. Quoting the findings of a recent international survey, he said 50 per cent of customers had expressed a preference to buy goods and services from environment-friendly companies, and 75 per cent of them were willing to pay more for such products.

Brandix CEO Ashroff Omar in his presentation identified rapidly shrinking lead times as one of the biggest challenges for the apparel industry. The growing demand for 'instant gratification' by trend-driven consumers could result in manufacturers being given hours rather than days to deliver new designs within the next 18 to 24 months, he said.

In order to respond, the apparel industry would have to "redefine collaboration" by finding ways to use the latest advances in information technology to completely integrate the multiple supply chains of vendors, manufacturers and retailers to create visibility and deliver flawlessly at high speed, Mr. Omar said.


Must ReadView All

Plan under way to revive Egypt's state-run textile firms

Textiles | On 20th Oct 2018

Plan under way to revive Egypt's state-run textile firms

Egyptian minister for the public enterprise sector Hisham Tawfiq...

Myanmar asks garment units to set up skill testing centres

Apparel/Garments | On 20th Oct 2018

Myanmar asks garment units to set up skill testing centres

Myanmar’s ministry of labour, immigration and population has asked...

Results of Cameroon transgenic cotton trials by 2018 end

Textiles | On 20th Oct 2018

Results of Cameroon transgenic cotton trials by 2018 end

Cameroon’s national cotton development company Sodecoton will...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search