Informa Markets Fashion & NuOrder digital event metrics

19
Dec '20

Pic: Informa Markets Fashion

Informa Markets Fashion and B2B e-commerce platform partner, NuOrder, have announced digital event metrics demonstrating informative and significant market insights following the event conclusion in early November. The data summarizes an active digital marketplace, featuring a collection of brands and products across a range of categories and price points.

Running from September 1, 2020 through November 1, 2020, Informa Markets Fashion’s digital event featured a comprehensive offering of product categories and price points with 1,100 brands and a total of 760,000 products ranging across categories of women’s, men’s, and children’s apparel, footwear and accessories - from advanced contemporary to mid-market and value. Complemented by this high volume of categories and products available, 55,000 connections were made between brands and buyers, indicating the market’s eagerness to reconnect, react to shifting industry demands, and regain traction in order to overcome previous setbacks. Further representing volume in connectivity, the digital events drew an audience of 20,000+ registered qualified buyers from over 97 countries, of which 20 per cent of total registration represented new buyers and retailers, according to a press release by Informa.

With a total of 290,000 brand page views over the course of 8-weeks, the marketplaces demonstrated success in bringing the fashion industry’s highly visual experience to life in a digital medium. By giving brands and buyers the opportunity to showcase and shop a large collection of products, engagements also extended beyond the transactional offering even greater discoverability of new and unique products. Showcasing an exclusive collection of 153 editorials and 52 educations sessions which featured over 562 brands, collectively, these pieces garnered a total of 14,000 engagements, delivering on the aim to further increase commerce via discovery in a reimagined format of content-driven commerce.

“While the demand for digital tools and more robust technology was accelerated by COVID-19, the industry’s digital adoption also allows us to uncover extremely useful industry trends and behaviours. Through this data, we’re able to see retailers’ and brands’ immediate response to changing market needs, which helps inform the fashion industry. Continuing forward and as we synthesize more data with the return of Informa Markets Fashion’s digital events in the upcoming fashion buying cycles, these data models will continually be enriched, offering the fashion industry actionable market insights,” Heath Wells, co-founder and co-CEO of Nuorder said.

“By embracing a new way to connect and do business through our digital platform, the industry is now able to more quickly and easily come together on a global scale. With this rebound in globalised commerce, brands and buyers can capitalise on newer business opportunities with even greater scale through a larger variety of vendors and products. Knowing the industry will continue to shift, and with direct connections being an industry cornerstone, we’ll continue in step with the industry needs, offering enhanced opportunities and continually assisting in generating more meaningful engagements,” Kelly Helfman, commercial president of Informa Markets Fashion said.

Fibre2Fashion News Desk (GK)

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