Onward Kashiyama, an apparel company very strong in the men's market will be increasing suit lines made in British fabrics rather than Italian that they had usually placed importance on.
Participants of this campaign fell that although men's fashion market is increasing, there is no denying that “dressing up” isn't so big. There is less awareness of this style amongst the people and in order to activate this market even more, more press coverage will be needed.
Other ideas such as collaboration with different industries will be a great benefit for the market. As men have more interest in other areas such as cars, watches, shoes, and other goods that women are less interested in, being able to bring fashion into those area would be a great approach for them.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
