Italy's Fila teams up with Hailey Bieber for limited edition drop

The limited edition drop features a range of archival Fila pieces and staple styles, including a crewneck sweatshirt, sweater vest, oversized utility pants, and a puffer jacket, accessorised with bucket hats and Fila footwear. The campaign, which debuted for the first time in India, was photographed by Renell Medrano and styled by Bieber and Dani Michelle, the brand said in a press release.

“My style is ever-evolving and Fila’s designs are timeless and the perfect complement to my everyday wardrobe,” said Bieber. “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”

“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” said Gene Yoon, global chairman at Fila. “As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity, and originality in the expression of her style. Fila has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”

Fibre2Fashion News Desk (NB)