Previously, the brand name was called Dry-shoD Verde, but only in the preliminary provisional phase. After a lengthy process of research and feedback from both consumer focus groups and our retail partners, the name NOMASS was determined to be a stronger choice and better suited for the brand.
Founded in late 1996 by Killick Datta, Global Brand Marketing Inc is the owner of Dry-shoD, NOMASS by Dry-shoD, Mehandi and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, 7 For All Mankind, and Mecca. Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear for men, women, and children, and is distributed in over 145 countries worldwide.