ISKO, a Turkish denim ingredient brand, has launched first phase of ISKO World – a virtual reality experience that serves as an engaging way of communicating company’s vision, its collection of products and technologies. Designed to emulate the look and feel of a traditional sales showroom, ISKO World is an informative resource for ISKO website visitors.
ISKO, a Turkish denim ingredient brand, has launched first phase of ISKO World – a virtual reality experience that serves as an engaging way of communicating company's vision, its collection of products and technologies. Designed to emulate the look and feel of a traditional sales showroom, ISKO World is an informative resource for ISKO website visitors.#
ISKO World also serves company’s sales and marketing teams when they meet with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives, according to the company’s press release. In particular, there is a room dedicated to ISKO’s ongoing commitment to responsible innovation, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.
“The world around us is becoming increasingly digitised and fashion has followed suit. It is now more commonplace to see virtual fashion collections and campaigns featuring digital avatars,” the company said.
“As the move towards digital and 3D experiences becomes more pronounced, ISKO foresaw the need to supplement and find additional ways to engage with its customers outside of traditional channels such as face-to-face sales meetings, trade shows and the company’s website. We know that virtual reality experiences are more memorable and engaging than static, digital formats so developing a 3D digital virtual showroom was the ideal solution,” Joost Verbeek, senior manager of digital commerce at ISKO, said in the release.
“Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO World as an indispensable part of the ISKO experience for visitors,” the company added. “The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.”
Fibre2Fashion News Desk (JL)
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