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ISPO Brandnew to recognise 30 sports industry startups

09 Dec '20
2 min read
Pic: ISPO Brandnew
Pic: ISPO Brandnew

ISPO Brandnew, the world’s largest platform for sporty start-ups, has announced that this year a total of 30 young companies can look forward to being recognised top newcomers in the sports industry. These companies will all present themselves to an international specialist audience as part of a purely virtual ISPO Munich 2021 (February 1-5). 
 
The audience can also tune in when the ten winners of the live pitch go head to head and fight for the title of overall winner.
 
“The role of ISPO Brandnew has never been more important than it is today,” Franziska Zindl, head of ISPO award & innovations at Messe München, said in a press release. “Under the current conditions, it is particularly challenging for start-ups to establish themselves in the sports industry and penetrate the market. We offer them a prestigious platform and stage for their ideas. We also give the industry orientation and retailers specific new suggestions for possible diversification.”
 
In order to give space to the inventive talent and the often unconventional ideas of the start-up scene, the jury has decided not to score in predetermined categories. The ten winners, like all of the submissions, cover all kinds of disciplines and concepts, from winter sports to fitness, yoga and water sports, from accessories to clothing and hardware, as well as software solutions. But one thing was apparent with all of the applications: sustainability and climate neutrality are an established part of the companies’ philosophies and the inventors are taking them to the next level.
 
The winning companies will make their grand entrance at the digital edition of ISPO Munich, from February 1 to 5, 2021. Both the 10 winners and the 20 selected brands will present themselves in their own virtual showrooms (brand rooms). On Monday, February 1, the first of them will also make their pitches for the title of overall winner live in front of an online audience.

Fibre2Fashion News Desk (JL)

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