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Professional skin care products sale grows in Europe
28 Mar '07
4 min read
Steady growth in the European professional skin care market has prompted an important shift in the sales channels for these highly profitable products, according to the latest market study from Kline & Company, a global management consulting and market research firm. The line between traditional beauty institutes and spas is starting to blur, leading to more opportunities for marketers to expand their customer base.
“Beauty institutes have traditionally been viewed as places to go for skin care treatment and advice from professional aestheticians. Typically, you had to visit an upscale spa if you wanted pamper yourself with a facial or a relaxing massage in a luxury environment. But this is starting to change in the European market, and a crossover is occurring between the two channels in the types of services being offered,” says Carrie Mellage, industry manager for the Consumer Products practice of Kline's Research division.
Kline's study, Professional Skin Care 2006, Volume II: Europe, indicates that European sales of professional skin care products––sold primarily through beauty institutes, spas, salons, pharmacies, or dermatologist and plastic surgery clinics––grew by more than 9% last year, reaching more than €1.6 billion ($2.045 billion) at the manufacturer level. Beauty institutes remain the largest sales channel for these products, but spas have posted the highest growth in sales, at nearly 14% from 2005 to 2006, driven largely by growth in the number of locations.
This boom in the spa market has prompted a number of beauty institutes to leverage the spa appeal by adding spa-oriented services like body treatments and massages to their roster of offerings.
“The shift toward more of a spa format isn't so much about the services being offered but more about the atmosphere and attitude. And there's a general consensus among professional skin care marketers that there needs to be a convergence of spas and beauty institutes if either channel is going to be successful in meeting consumer demands in the long term,” Mellage says.
“Beauty institutes have traditionally been viewed as places to go for skin care treatment and advice from professional aestheticians. Typically, you had to visit an upscale spa if you wanted pamper yourself with a facial or a relaxing massage in a luxury environment. But this is starting to change in the European market, and a crossover is occurring between the two channels in the types of services being offered,” says Carrie Mellage, industry manager for the Consumer Products practice of Kline's Research division.
Kline's study, Professional Skin Care 2006, Volume II: Europe, indicates that European sales of professional skin care products––sold primarily through beauty institutes, spas, salons, pharmacies, or dermatologist and plastic surgery clinics––grew by more than 9% last year, reaching more than €1.6 billion ($2.045 billion) at the manufacturer level. Beauty institutes remain the largest sales channel for these products, but spas have posted the highest growth in sales, at nearly 14% from 2005 to 2006, driven largely by growth in the number of locations.
This boom in the spa market has prompted a number of beauty institutes to leverage the spa appeal by adding spa-oriented services like body treatments and massages to their roster of offerings.
“The shift toward more of a spa format isn't so much about the services being offered but more about the atmosphere and attitude. And there's a general consensus among professional skin care marketers that there needs to be a convergence of spas and beauty institutes if either channel is going to be successful in meeting consumer demands in the long term,” Mellage says.
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