Kroger to launch Our Brands to offer effortless styling

Who: Kroger is a retailer company founded by Bernard Kroger in the US. It is one of the largest supermarket chains in the US.

USP: The brand will offer effortless style every day, from elevated basics to fashionable highlights.

Collection: The collection will have apparels for children, men and women. It will offer active-inspired cuts and materials that move with consumers; clothes to truly live life in, and look good doing it. The brand will be playful, simple, and uplifting, speaking to all those who want to look and live their best.

Available: Fred Meyer and Kroger Marketplace stores in the US

Special remarks: "This launch of Our Brands fashion will re-invigorate Kroger's apparel line. We will be able to serve our customers across the country the inspiration they are looking for, which translates into an immense opportunity for growth in sales, share, and loyalty," said Robert Clark, Kroger's senior vice president of merchandising.

Fibre2Fashion News Desk – India