Home / Knowledge / News / A look behind the label sends M&S galloping
A look behind the label sends M&S galloping
29
Aug '06
An ethical campaign by Marks & Spencer's 'Look behind the label' has been the most successful and embedded concept as a responsible retailer.

The campaign, launched earlier this year, focuses on the way M&S sources and makes its products, highlighting everything from its use of toxic-free clothes dyes, salt reduction in ready meals to animal welfare.

It was the first major campaign by any retailer to concentrate on the way products are sourced and made and its success reflects the consumer trend for a more ethical way of living combined with a healthier lifestyle.

By challenging consumers to 'Look behind the label' M&S has increased pressure on its competitors to demonstrate their own efforts.

The company believes in its efforts to inform consumers on key topics of ethical procurement and production that are contributing to the ongoing sales recovery and will underpin the brand's performance going forward.

This proved so successful it was followed by the sale of classic style jeans and underwear also made from Fairtrade cotton.

In food, M&S pledged to remove all hydrogenated fats from its food by the end of the year and is cutting down on salt and removing artificial flavoring from its ranges.

It also replaced all 38 lines in its tea and coffee ranges with Fairtrade alternatives.

A survey has found M&S was rated the most ethical retailer in the UK.


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search