Nautilus buys out fitness apparel brand PEARL iZUMi
17 Jun '05
4 min read
"This acquisition is a natural extension of our strategy and will provide a highly complementary entry into the $2 billion high-performance fitness apparel market, which is the fastest-growing portion of the active lifestyle category. With a 16-percent share in the high-performance cycling apparel market and its recently-established presence in the running apparel segment, PEARL iZUMi has done an excellent job positioning the brand for continued growth. The Nautilus management team, which has experience in the apparel and footwear industry, intends to apply expertise in both apparel and fitness to further leverage our brands as fitness enthusiasts pursue technically-superior equipment."
Jerry Edwards, president of PEARL iZUMi USA, said, "They are excited to become part of the Nautilus team. PEARL iZUMi and Nautilus share a similar culture and passion for building a business that will help more people enjoy a lifetime of fitness and good health. Together, we will be able to leverage our innovation, marketing and presence to increase the presence of our industry-leading brands wherever people shop and exercise."
Headquartered in Broomfield, Colo., and with European operations in Kirschzarten, Germany, PEARL iZUMi USA employs about 130 people. The leadership and staff are expected to continue with the organization. Eventually, some administrative functions may be moved to Nautilus world headquarters in Vancouver, Wash.
The transaction is eion. Eventually, some administrative functions may be moved to Nautilus world headquarters in Vancouver, Wash.
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