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Philips & Swarovski to bring lifestyle goods for women

04 Apr '07

3 min read

The new range is the first result of the Philips and Swarovski alliance focusing on providing performance and class, offering technology with style and demonstrating a feeling of movement and activity combined with fashionable innovation.

Targeted towards fashion conscious women, the products combine the technologies of both companies to create unique, high-end products with a luxurious look and feel.

“The Philips and Swarovski alliance brings together the greatness of two companies with common values of uncompromising focus on quality, design and technological innovation,” said Daniel Cohen, Member of Swarovski's Executive Board.

“Both brands have distinct identities, rich histories and a passion to re-invent and enhance their value propositions, pursuing both brand repositioning and commercial goals. The result of this partnership will be a series of products that will provide women and consumers with meaningful and fashionable products that will enhance their lives.”

Swarovski is a well-known brand in the fashion and jewellery industry. It brings credibility, style and design to the alliance and an opportunity to create a unique product proposition with Philips.

Unlike other products using the Swarovski crystal stones, the Active Crystals combine unique elements of functionality and fashion: truly jewels with a soul.

A limited collection will be available for a June sneak preview at Colette, the concept storein Paris. The full Philips and Swarovski Active Crystals range will be commercially available in Europe, North America and Asia in department stores/consumer electronics retail and in the Swarovski stores as of August 2007.

Specific product details, pricing and availability will be announced over the coming months.

Philips

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