Lumalive brings fabrics & clothing alive

11 Sep '07

2 min read

Boost Products are introducing a groundbreaking concept based on Philips Lumalive technology, which will enable businesses to attract the attention of customers, clients and other target groups in an exciting, direct and distinctive way.

The new concept relates to clothing for promotions and events. Special Lumalive LED technology has been integrated into the fabric, turning the clothes into a 'live' display or billboard on which any given text, animation or (moving) images can be displayed – in every colour of the rainbow.

With this product, Boost Products, specialists in brand and sales activation, are targeting the market for sales and brand promotion (which includes trade fairs and advertising campaigns) and for events (which include dance parties) in the Benelux countries.

By wearing the Lumalive shirts, the hosts, the people manning the stands, the dancers, etc., will have no trouble at all in drawing attention to themselves and to the message on their clothing, thus making a positive and unforgettable impression. The content on the 'live' fabric can be tailored exactly to suit the relevant target group. This enables a totally new and effective form of (marketing) communication.

After years of research, Philips has succeeded in incorporating special LED technology into fabric. “Lumalive brings fabrics and clothing alive”, says Bas Zeper, CEO of Philips Lumalive. “This now gives marketeers a tool with which to reach their market inan interactive and more effective way.”

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