An educational tool provides valuable information about diamonds, with easy-to-read descriptions illustrating the criteria necessary for selecting stones. Shoppers are also given the opportunity to design a ring by selecting one of the thousands of settings and stones offered on the site. In addition to engagement rings, the site offers diamond earrings, bracelets, rings, pendants or necklaces with easy navigation.
"Our research shows that jewelry and diamond customers like to shop the Internet but often also like to see the goods in person," said Larry Davis, vice president of marketing at Ross-Simons. He continued, "As a multi-channel diamond merchant, only Ross-Simons can fulfill the clicks and bricks requirements of our customer -- best selection, best prices, and 15 locations in the country to look at our product."
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