SVOBODA's offers upscale fashion for "Above Average" online shoppers
16 Aug '05
3 min read
Los Angeles based plus-size designer SVOBODA announced the launch of SVOBODAstyle.com, retail website showcasing fashion-forward pieces for "Above Average" shoppers.
New website and collection pieces bring flirty, upscale designs to full-figured fashionistas nationwide.
The designer's retail site that will finally give full-figured women everywhere access to stylish, chic clothing choices. The new site showcases and enables purchase of SVOBODA's boutique-style pieces -- including hip denim jeans, skirts and jackets, sophisticated knits and embellished tees - all crafted exclusively in sizes 14 and above.
The online addition broadens SVOBODA's existing retail availability through select boutiques in five state and two countries, with plans to expand to department stores in the near future.
Although the average American dress size is a size 14, the plus-size market has historically been deprived of the fresh, fashionable options afforded their style-conscious "average" sized counterparts. However, the women's plus-size market is currently the fastest growing segment of the apparel industry and SVOBODA is answering to the countless curvaceous shoppers seeking chic, stylish pieces designed to flatter fuller-figured women. Using only the highest-quality fabrics, SVOBODA's clothing collections ensure positive assets are highlighted, while problem areas are amply covered and downplayed with feminine detailing.
"When I first introducedSVOBODA to the plus-size market with the January Debut Collection, the response was overwhelming and the demand for stylish full-figured clothing just continues to grow," said SVOBODA founder and designer Jessica Svoboda. "They launched SVOBODAStyle.com to ensure every plus-size woman -- no matter where she lives -- has access to sexy, stylish clothing options that make her feel fabulous. There are so many gorgeous, active, social plus-size shoppers out there, included, who are fed up with the lack of fashion choices for us, and I see SVOBODA as an advocate for change."
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