US' Victoria's Secret debuts 'The Icon' collection

14 Aug '23

2 min read

Pic: Victoria's Secret/PR Newswire

Insights

Victoria's Secret has introduced 'The Icon', a new lingerie collection celebrating diverse body shapes.
The line highlights the Push-Up Demi Bra as its centrepiece and features well-known models like Adut Akech, Hailey Bieber, and Gisele Bündchen.
The campaign, photographed by Mikael Jansson and styled by Camilla Nickerson, showcases the strength of the cast.

Victoria's Secret has announced the debut of The Icon by Victoria's Secret, a new collection of bras, panties and lingerie that celebrate the shape of you. Centered around the new Icon by Victoria's Secret Push-Up Demi Bra, the campaign features megawatt talent including Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski, as well as the return of Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.

Lensed by the acclaimed photographer Mikael Jansson and styled by Camilla Nickerson, the campaign features silhouetted imagery that captures the power of each woman in the cast. Select talent included in the campaign will also be featured in The Tour, the brand's re-imagined fashion show that will centre on emerging global creatives, premiering this fall, the company said in a press release.

"We are so excited to be launching The Icon by Victoria's Secret collection. The collection was made to enhance one's natural shape while staying true to the supportive and seamless look that we love. It's an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons,” said Janie Schaffer, chief design officer at Victoria's Secret.

The collection includes the Icon by Victoria's Secret Push-Up Demi Bra, which features a first of its kind lifting and shaping technology that is customised to enhance the wearer's natural shape. With an all over lace that disappears under clothes, the bra also features light push-up padding, a smoothing wing and fully adjustable and convertible straps.

Fibre2Fashion News Desk (RR)

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