Home / Knowledge / News / Cotton / BCI is launching revised version of Claims Framework

BCI is launching revised version of Claims Framework

Nov '19
Pic: Shutterstock
Pic: Shutterstock
The Better Cotton Initiative (BCI), a global not-for-profit organisation, is releasing a newly revised version of Better Cotton Claims Framework. The updated framework includes key changes that allow members to communicate about their sustainability efforts in a clear and compelling way, while at same time, ensuring that information is accurate and credible.

The latest version includes a new type of sustainability claim for eligible retailer and brand members. By linking farm level results to contributions made by members through their sourcing of Better Cotton, impact claims demonstrate a member’s contribution to BCI’s global outcomes in relation to water, pesticides and profitability.

The Better Cotton Claims Framework is one of six components of the Better Cotton Standard System and equips members to make credible and positive claims about Better Cotton. The framework is an important tool that supports BCI’s efforts to drive demand by building market awareness of the production of Better Cotton in partnership with BCI members.

“We recognise that the need for members to communicate about sustainability is growing and evolving and that the framework must evolve in parallel with growing market and consumer demands. We must also give members the guidance they need to report on their achievements in a way that is credible and transparent, said BCI in a press release.

“In addition to new impact claims, the BCI on-product mark – one-way retailer and brand members can communicate directly to their customers – now references mass balance directly in the required BCI logo, and customers must be able to easily access information explaining that Better Cotton is not physically traceable to end products. It is important that customers wanting to know more about a member’s sustainability claims and about BCI should have access to more detailed information.

115 retailer and brand members are currently communicating with their customers about Better Cotton, 76 of whom have set public targets to source a percentage of their cotton more sustainably, a requirement to use the on-product mark. We are encouraged by the contributions members are making to the sustainable future of cotton, and through the revised Better Cotton Claims Framework, BCI looks forward to the powerful ways members will share their efforts with customers and continue to build market awareness.”

Fibre2Fashion News Desk (PC)

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search