Cotton Council International celebrates 3rd Cotton Day in Mumbai

29 Sep '22

2 min read

Pic: Shutterstock

Cotton Council International (CCI), along with the leadership of the US cotton industry, held its annual Cotton Day in Mumbai, educating over 120 attendees on how US cotton adds value for its partners in the Indian textile industry. The event included sessions on what the industry can do together to encourage partnerships and collaborative approaches.

This year’s event, held both virtually and in-person featured the theme “Your Partner for Prosperity”, bringing a fresh perspective from leading industry experts on how US cotton connects the textile community and is a trusted partner in the textile supply chain, CCI said in a press release.

“Accountability and transparency are integral to the U.S. cotton industry’s values,” William Bettendorf, Director, COTTON USA Supply Chain & South Asia, CCI, said. “Both brands and consumers today are increasingly becoming more responsible in their sourcing strategies. Sustainability and transparency are the top priorities in our industry, and with a collaborative approach, we aim to add value for our partners.”

“The Indian textile industry is one of the largest industries in the country and has witnessed phenomenal growth in the last two decades in terms of installed spindles and yarn production. Technology-wise, the Indian spinning industry has been able to keep pace with the international technology trends. Cotton has been the growth engine for the Indian textile industry, and India has become one of the largest consumers of cotton, with about 22 per cent of the world’s cotton consumption,” Peush Narang, CCI country representative-India and Sri Lanka, said.

Cotton Day India 2022 featured eminent speakers and panelists from the US Embassy, CCI, and cotton industry experts from the US and UK, along with allied companies that support the industry with traceability solutions.

The event had sessions about the recent global cotton scenario, an update on Indian cotton, risk management, the US Cotton Trust Protocol and how sustainability and transparency are defining future global supply chains. It also included the latest CCI updates and industry guidelines on how Indian textile mills could adopt COTTON USA Solutions best practices to help increase profitability.

Marc Lewkowitz, president and CEO of Supima, shared key updates on the Supima licensing programme. Jane Singer, managing director of Inside Fashion also spoke about trends in the global fashion industry.

Fibre2Fashion News Desk (RR)

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