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Cotton Incorporated sponsors AATCC C2C student competition

11
Feb '20
Pic: Cotton Works
Pic: Cotton Works
Cotton Incorporated’s CottonWorks programme is sponsoring the 2020 AATCC Concept 2 Consumer (C2C) student merchandising competition. CottonWorks is the leading textile resource for professionals and emerging professionals in the apparel and textile industry. AATCC is a leading not-for-profit association serving textile professionals since 1921.

This year’s competition theme is ‘Everlasting Style’. Students will develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. The students are also asked to watch and read educational resources so they can describe why their line is sustainable and why the highlighted AATCC test method is important to their product line, according to AATCC.

The topic of this year’s student competition is a natural fit for cotton as it is a natural fibre that can be utilised in high-quality, stylish workwear. Students can find a wide array of factual information on cotton sustainability and quality from industry experts at CottonWorks website.

To further encourage students to use the CottonWorks resource, Cotton Incorporated would like to inspire students to incorporate 75 per cent or more of cotton in their apparel line. In addition to the prizes, AATCC is offering an additional award of US$500 for winning entries that choose to incorporate 75 per cent or more of cotton in their apparel line.

Team entries will divide the prize among all members. The first winner will earn $1350, the second winner will earn $850, and the third place will earn $300. Entries are due April 22, 2020. Competition guidelines are available on the AATCC website. Winners of the AATCC competition will be announced by May 31, 2020.

Fibre2Fashion News Desk (GK)


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