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Gap to source 100% sustainable cotton by 2025

18
Jun '19
Gap to source 100% sustainable cotton by 2025
Gap will derive 100 per cent cotton from more sustainable sources by 2025. By sourcing sustainably farmed and sourced cotton, the company aims to support farmers who use water efficiently through better irrigation practices. Cotton’s strong fibres are used in a significant portion of products across Gap brands, and its cultivation spurs economic opportunity.

“We’re proud to support innovations that protect natural resources and foster cleaner, safer communities for families around the world,” said Keith White, Gap Inc.’s executive vice president of Global Sustainability. “Sourcing cotton in a way that reduces water use and damage to the climate is about creating a healthy environment for our children and future generations.”

The announcement builds on commitments already established by several Gap brands. In fact, by 2021, Gap brand is committed to sourcing 100 per cent of its cotton from more sustainable sources. Old Navy will also increase its sourcing of sustainable cotton to 100 per cent by 2022, and Banana Republic will source 100 per cent of its cotton from more sustainable sources by 2023. In May, Gap Inc. CEO Art Peck announced that Old Navy, Gap, and Banana Republic are launching denim with 5 per cent post-consumer mechanically-recycled cotton content.

Gap has long recognized the human and environmental threat of climate change, and this sustainable cotton goal is one way the company is addressing the issue. The company has been evolving its sustainability program since the early 1990s, when it developed labor standards for garment manufacturers in its supply chain. Athleta, Gap's fastest growing brand, earned B Corp Certification last year in recognition of its exceptional commitment to protecting the planet, while empowering women and girls to reach their limitless potential.

Gap began sourcing Better Cotton in 2016. BCI is a long-term multi-stakeholder initiative that develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity. (RR)

Fibre2Fashion News Desk – India


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